The journey that led to the establishment of Aura is rooted in the parent company,
Wonder Valley Recreation and Hospitality Pvt Ltd. The company's primary venture, Area
83, was initially known as India's premium luxury adventure resort, specializing in
adventure experiences and corporate events. While Area 83 was renowned for its
adventure offerings, the brand value of the events space was becoming diluted,
prompting the need for a unique and exclusive events venue.
To cater to a growing market and create a different experience, the company decided to
carve out a beautiful lakeside space within Area 83 and rebranded it as Aura. This
transformation was driven by the goal of creating a lakeside destination wedding venue
in the city of Bangalore, where people could escape just an hour away from the city
center to experience the beauty of nature in all its glory. The establishment of Aura
represents a shift in focus from adventure activities to providing an exceptional wedding
and events experience, drawing on the company's expertise in hospitality and leisure.
Aura's background and journey can be seen as a strategic response to market demands
and a commitment to offering a unique, luxurious, and nature-infused venue for
weddings and events, reflecting the vision of Wonder Valley Recreation and Hospitality
Pvt Ltd.